Much of the conversation surrounding Equal Pay Day is bleak and upsetting — and rightly so. It's maddening that in the year 2017, American women continue to earn 20 percent less than men, even when literally doing the same jobs. This is not simply a problem right now; it also presents huge savings discrepancies over the course of a woman's lifetime. Equal Pay Day aims to shed light on the problem of pay inequality, and this year the day falls on April 4, symbolizing that in order to have made as much money as men in 2016, women would have had to have worked through 2016 and up until April 4, 2017.
Sheryl Sandberg's nonprofit Lean In, however, is taking Equal Pay Day in a proactive direction with its #20PercentCounts initiative in which businesses across the country are offering 20 percent discounts on April 4 in support of Equal Pay Day. Meanwhile, larger companies like Luna, Lyft, and Procter & Gamble are providing other special offers nationwide, also in connection with #20PercentCounts.
Keep scrolling to find out how to mark Equal Pay Day in a positive way by supporting the businesses and companies that are all for equality.
#20PercentCounts Discounts at Local Businesses
To find out if businesses in your city are offering discounts on Equal Pay Day, click here and check the drop-down menu. For example, NYC folks will find discounts at The Bean coffee shop and Oasis Day Spa, while Honeycomb Salon in San Francisco, Brewvana Brewery Tours in Portland, OR, Petals Box in Miami, and Summit to Soul in Washington DC also have deals and treats planned for the day (to name just a few).
Take a look at the list of companies so you can score a sweet deal and support local biz at the same time.
Other Nationwide Specials
With badass feminist Gina Rodriguez as its celebrity partner, Luna is offering a 20 percent discount on all Luna Bars (while supplies last) purchased online with the promotional code "EQUALPAY" between April 3-11. Additionally, Luna will match the discount amount with a donation (up to $100,000) to fund salary negotiation workshops hosted by AAUW.
Take a ride with Lyft between 8 a.m. and 6 p.m. on April 4 and the company will donate 20 percent of proceeds to programs that serve women and families, such as Dress for Success, Feeding America, and Boys & Girls Clubs of America.
Procter & Gamble:
If you spend $50 on Procter & Gamble products between April 2-30, you're eligible for a mail-in rebate of $10 off (20 percent).